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Customer satisfaction and customer effort: two levers for customer loyalty
October 2
Contrary to what the market is accustoming us to, retaining a customer costs significantly less than acquiring a new one. Retention is not just a matter of product or price, but depends mainly on two interconnected…
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Voice response IVR: how Cally Square simplifies its configuration
September 26
Systems voice response IVR represent the central element of automation in call centers today, handling millions of daily interactions between businesses and customers. Interactive Voice Response is an automated phone system technology that allows callers to…
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Contact center KPIs: how to measure the effectiveness of the omnichannel customer experience
September 12
Technological evolution has radically transformed the customer service landscape: from legacy single-channel systems we have moved to integrated infrastructures that simultaneously manage voice, chat, email, social media, and messaging apps. This transformation requires a complete overhaul…
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Automation vs augmentation: building AI that improves human connection
August 20
Artificial intelligence in modern contact centers is divided into two basic strategic approaches: automation vs augmentation. The former completely replaces human intervention, while the latter enhances operators' capabilities. Understanding when to apply each approach determines the…
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The future of directory assistance: why focus on a voicebot today
July 18
The evolution of customer service is through the integration of advanced technologies that optimize user experience and operational efficiency. I voicebots represent today's most promising frontier for customer service., offering immediate and personalized responses through conversational…
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Human and technological sustainability: how to balance AI and people for an equitable future
June 27
The evolution of the relationship between AI and people represents one of the most crucial challenges of our time. In the customer service industry, finding the perfect balance between intelligent automation and "human touch" is not…
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