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omnichannel customer journey

Voice response IVR: how Cally Square simplifies its configuration
September 26
Systems voice response IVR represent the central element of automation in call centers today, handling millions of daily interactions between businesses and customers. Interactive Voice Response is an automated phone system technology that allows callers to…
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Contact center KPIs: how to measure the effectiveness of the omnichannel customer experience
September 12
Technological evolution has radically transformed the customer service landscape: from legacy single-channel systems we have moved to integrated infrastructures that simultaneously manage voice, chat, email, social media, and messaging apps. This transformation requires a complete overhaul…
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Contact center mobile app: advanced features for agents on the go
September 4
Technological evolution has radically transformed the customer service landscape, introducing mobile apps that enable agents to operate with maximum efficiency regardless of their physical location. Modern mobile platforms offer advanced features to ensure business continuity and…
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Automation vs augmentation: building AI that improves human connection
August 20
Artificial intelligence in modern contact centers is divided into two basic strategic approaches: automation vs augmentation. The former completely replaces human intervention, while the latter enhances operators' capabilities. Understanding when to apply each approach determines the…
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How to use omnichannel strategy during peak seasons
August 5
Peak seasons represent critical times for customer service, when contact volumes increase dramatically and operational pressure reaches peak levels. A well-structured omnichannel strategy becomes essential to maintain high quality standards and ensure continuity in the customer…
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CX automation: new perspectives on customer experience
June 11
CX automation represents the natural evolution of customer service, where artificial intelligence and automation work together to create personalized and immediate experiences. This technological revolution is completely redefining the way companies interact with their customers, streamlining…
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